1 post tagged “target”

I started doing patterns for commercial purposes when I began working with Basic Comfort (a Denver-based kids' product manufacturer) on the Grow for BC collections. Those patterns were mostly pretty basic -- stripes, dots, wavy lines, all with that hand-drawn edge that I love. They were definitely more traditional than I would prefer to be doing, though, and were mostly designed to be different (but not TOO different from the bedding sets that were already being 

sold in places like Babies R Us.) However, they were too different, and we had a hard time getting them into those big mass merchant stores. The bedding sets were picked up by Target.com, Amazon.com and some boutique retailers, but they never broke past that barrier of getting shelf space in a big store.

I think part of the problem was that Basic Comfort did not have a reputation for being a bedding manufacturer, so they were really breaking into a new business. They didn't have established relationships with bedding buyers, or historical sales information, or any of those things that (at the time) I didn't know were important. And Basic Comfort didn't have sales relationships with boutiques, which in retrospect is where we should have started trying to sell these new sets. Here are a few of those patterns.